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CCN s18

Centre chorégraphique national de Caen en Normandie

Visual identity for season 2018

Secteur

Arts & culture

2017

We are col­lab­or­at­ing with Caen’s Nation­al Cho­reo­graph­ic Centre in Nor­mandy* for the 3rd con­sec­ut­ive year. For this new cre­ation, we have worked along­side Pho­to­graph­er and CCN Com­pan­ion Artist Mick­aël Phelip­peau. *The “Centre Choré­graph­ique nation­al de Caen” in French, later referred to as the CCN.

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Identity

The CCN’s visu­al iden­tity is fur­ther expand­ing around the concept of tear­ing, hence­forth paired with pho­to­graph­ic work.
Move­ment, the tear­ing action, is expressed through a rela­tion­ship to space, a com­pos­i­tion, and reveals its graph­ic poten­tial, a con­trolled ran­dom­ness from the paper sub­stance.

Illustration of the project CCN s18
Illustration of the project CCN s18

Movement conveyed by Fine-Art Photographer Mickaël Philippeau

Illustration of the project CCN s18
Illustration of the project CCN s18

Photographs

Murmure asked the artist to trans­pose his vis­ion of move­ment, then repro­cessed the pic­tures by adding sub­stance and col­our sat­ur­a­tion to con­front them to all the tears.

Illustration of the project CCN s18

Body and Movements: A game of construction and deconstruction

Illustration of the project CCN s18
Illustration of the project CCN s18
Illustration of the project CCN s18
Illustration of the project CCN s18
Illustration of the project CCN s18
Illustration of the project CCN s18

The relation to space: lightness and transparency

We have estab­lished a prin­ciple of ana­logy between sub­stance and the mov­ing body.

Illustration of the project CCN s18
Illustration of the project CCN s18

Understated, elegant and minimalistic layouts highlight the composition work

Illustration of the project CCN s18
Illustration of the project CCN s18
Illustration of the project CCN s18
Illustration of the project CCN s18

An efficient and dynamic graphic principle

The new visu­al adapts per­fectly to all com­mu­nic­a­tion media.

Illustration of the project CCN s18
Illustration of the project CCN s18
Illustration of the project CCN s18
Illustration of the project CCN s18

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Photographs
Mickaël Phelippeau

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet

Services

  • Design & creation