Khayma

Generator Hostels

Visual identity for a rooftop bar

Secteur

Hotel

2017

The Generator Hostel group has entrusted Murmure with designing the visual identity of the outstanding Rooftop Bar its hotel features in Paris, located Place du Colonel Fabien.

Identity

The Rooftop Bar in Paris has two distinctive features, and no small ones at that: it offers one of the finest 360° views in Paris and is set up under a Persian tent. Murmure has therefore designed a logo based on the Arabic word “Khayma” (which means “tent” in French and English), by incorporating the iconic monuments of Paris which can be seen from the Rooftop.

Illustration of the project Khayma

The elegance of the word "Berber Tent” written in Arabic

Meaning

The word “Tent” written in Arabic is pronounced “Khayma” in French and English.

Illustration of the project Khayma

Incorporating, within Arabic lettering, all the landmarks which can be seen from the Rooftop

A unique, legible and meaningful logotype

We have incorporated the natural substance produced while the drawings were made, which adds graphic richness and elegance.

Illustration of the project Khayma

Illustration of the project Khayma

Processed in gold against a black background, the logo also exists as a pattern

Murmure has hereby added its signature to an elegant, singular and rich brand image which matches this extraordinary location.

Illustration of the project Khayma

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet