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Khayma

Generator Hostels

Visual identity for a rooftop bar

Secteur

Hotel

2017

The Gen­er­at­or Hostel group has entrus­ted Murmure with design­ing the visu­al iden­tity of the out­stand­ing Rooftop Bar its hotel fea­tures in Par­is, loc­ated Place du Col­on­el Fabi­en.

Identity

The Rooftop Bar in Par­is has two dis­tinct­ive fea­tures, and no small ones at that: it offers one of the finest 360° views in Par­is and is set up under a Per­sian tent. Murmure has there­fore designed a logo based on the Arab­ic word “Khayma” (which means “tent” in French and Eng­lish), by incor­por­at­ing the icon­ic monu­ments of Par­is which can be seen from the Rooftop.

Illustration of the project Khayma

The elegance of the word "Berber Tent” written in Arabic

Illustration of the project Khayma
Illustration of the project Khayma

Meaning

The word “Tent” writ­ten in Arab­ic is pro­nounced “Khayma” in French and Eng­lish.

Illustration of the project Khayma

Incorporating, within Arabic lettering, all the landmarks which can be seen from the Rooftop

Illustration of the project Khayma
Illustration of the project Khayma

A unique, legible and meaningful logotype

We have incor­por­ated the nat­ur­al sub­stance pro­duced while the draw­ings were made, which adds graph­ic rich­ness and eleg­ance.

Illustration of the project Khayma
Illustration of the project Khayma

Processed in gold against a black background, the logo also exists as a pattern

Murmure has hereby added its sig­na­ture to an eleg­ant, sin­gu­lar and rich brand image which matches this extraordin­ary loc­a­tion.

Illustration of the project Khayma
Illustration of the project Khayma
Illustration of the project Khayma
Illustration of the project Khayma
Illustration of the project Khayma
Illustration of the project Khayma
Illustration of the project Khayma

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet

Services

  • Design & creation