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Khayma

Generator Hostels

Visual identity for a rooftop bar

Secteur

Hotel

2017

The Gen­er­at­or Hostel group has entrus­ted Murmure with design­ing the visu­al iden­tity of the out­stand­ing Rooftop Bar its hotel fea­tures in Par­is, loc­ated Place du Col­on­el Fabi­en.

Identity

The Rooftop Bar in Par­is has two dis­tinct­ive fea­tures, and no small ones at that: it offers one of the finest 360° views in Par­is and is set up under a Per­sian tent. Murmure has there­fore designed a logo based on the Arab­ic word “Khayma” (which means “tent” in French and Eng­lish), by incor­por­at­ing the icon­ic monu­ments of Par­is which can be seen from the Rooftop.

The elegance of the word "Berber Tent” written in Arabic

Meaning

The word “Tent” writ­ten in Arab­ic is pro­nounced “Khayma” in French and Eng­lish.

Incorporating, within Arabic lettering, all the landmarks which can be seen from the Rooftop

A unique, legible and meaningful logotype

We have incor­por­ated the nat­ur­al sub­stance pro­duced while the draw­ings were made, which adds graph­ic rich­ness and eleg­ance.

Processed in gold against a black background, the logo also exists as a pattern

Murmure has hereby added its sig­na­ture to an eleg­ant, sin­gu­lar and rich brand image which matches this extraordin­ary loc­a­tion.

Illustration of the project Khayma

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet

Services

  • Design & creation