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Le Cargö s12

Le Cargö

Visual identity for season 12

Secteur

Arts & culture

2017

Le Cargö, the concert hall showcasing the current music scene in Caen, has called upon Murmure to design the universe the 2017-2018 season will feature.

Season 12.1

Collaborating with the Cargö team for this third consecutive year, the agency has designed a graphic universe based on digital noise. Elegant, deep and modern at the same time, this digital substance outlines abstract and enigmatic universes which invite one into an imaginary world.

Illustration of the project Le Cargö s12

A saturated, elegant, dreamlike and abstract digital material

Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12

Artwork

The interpretations that emanate from it are both personal and multiple.

Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12

Singular and infinitely adaptable artwork

A colour range featuring matching shades, emphasised by its complements, adds the required depth to all compositions.

Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12

Murmure has hereby added its signature to a rich and deep visual identity which is in perfect harmony with its graphic ambitions.

Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12

Season 12.2

The connecting thread remains digital noise for this quarter’s visual identity. The evolution takes place around colour variations and graphic shapes.

Illustration of the project Le Cargö s12

Incorporating a geometric shape energises the graphic composition

Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12

Slightly transparent, it provides a reading direction, heightens the sense of depth and enhances digital noise

Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12

Multiple graphic combinations

Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12

Season 12.3

The graphic base: the work based on this digital material that is the digital noise is reinterpreted again. He’s been made around a bright and saturated chromatic range for this trimester.

Illustration of the project Le Cargö s12

The geometric shape which was initiated at the previous trimester became an integral part of the setting-up

Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12

A playful, abstract and elegant artwork which work in multiple ways

Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12

A creation conceived in series and infinitely declinable

Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12
Illustration of the project Le Cargö s12

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet

Services

  • Design & creation