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P2N 16

Festival Papillons de Nuit

Visual identity and website of the 16th edition

Secteur

Arts & culture

2015

This is our second year collaborating with the R.O.C en Baie association for the Papillons de Nuit Festival. For this 2016 annual event, Murmure is continuing to develop the festival’s brand image.

Awards

  • Festival Awards — Meilleure Communication Web

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Identity

For this 15th annual event, Murmure has twisted the primary meaning of certain organic elements composing this musical event that is hosted on a rural territory.

Illustration of the project P2N 16

The agency has conducted photographic work around organic elements, by endowing them with a resolutely festive meaning, be it through the photographic framing, composition or the interplay of light and shadows.

Broccoli turns into a tree, a symbol of the festival-goers’ gathering point. A bunch of grapes topples over to give way to a balloon bouquet. Corn turns out to be sherbet and the flower bouquet bursts into a firework display…

Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16

The 4 visuals address the festival’s different founding principles

The visual identity works as a series of 4 visuals which enable the festival’s various frameworks to be addressed: rural, festival, fun and accessible.

Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16

Fun and graphic patterns

The visual identity pairs the minimalistic photographic composition with a series of graphic patterns featuring “Memphis Design” influences which create a recess in communication spaces.

Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16

Fun and graphic, the visuals give pride of place to the event’s identity

Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16

A manageable and high performance website in line with the event.

It is of paramount importance that the festival team may be autonomous when it comes to updating its content.

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Front-end Development
Guillaume Morisseau

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet

Services

  • Design & creation
  • Website & digital media