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P2N 16

Festival Papillons de Nuit

Visual identity and website of the 16th edition

Secteur

Arts & culture

2015

This is our second year col­lab­or­at­ing with the R.O.C en Baie asso­ci­ation for the Papil­lons de Nuit Fest­iv­al. For this 2016 annu­al event, Murmure is con­tinu­ing to devel­op the festival’s brand image.

Awards

  • Festival Awards — Meilleure Communication Web

visitez le site

Identity

For this 15th annu­al event, Murmure has twis­ted the primary mean­ing of cer­tain organ­ic ele­ments com­pos­ing this music­al event that is hos­ted on a rur­al ter­rit­ory.

Illustration of the project P2N 16

The agency has conducted photographic work around organic elements, by endowing them with a resolutely festive meaning, be it through the photographic framing, composition or the interplay of light and shadows.

Broc­coli turns into a tree, a sym­bol of the fest­iv­al-goers’ gath­er­ing point. A bunch of grapes topples over to give way to a bal­loon bou­quet. Corn turns out to be sher­bet and the flower bou­quet bursts into a fire­work dis­play…

Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16

The 4 visuals address the festival’s different founding principles

The visu­al iden­tity works as a series of 4 visu­als which enable the festival’s vari­ous frame­works to be addressed: rur­al, fest­iv­al, fun and access­ible.

Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16

Fun and graphic patterns

The visu­al iden­tity pairs the min­im­al­ist­ic pho­to­graph­ic com­pos­i­tion with a series of graph­ic pat­terns fea­tur­ing “Mem­ph­is Design” influ­ences which cre­ate a recess in com­mu­nic­a­tion spaces.

Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16

Fun and graphic, the visuals give pride of place to the event’s identity

Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16
Illustration of the project P2N 16

A manageable and high performance website in line with the event.

It is of para­mount import­ance that the fest­iv­al team may be autonom­ous when it comes to updat­ing its con­tent.

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Front-end Development
Guillaume Morisseau

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet

Services

  • Design & creation
  • Website & digital media