Rencontres chorégraphiques

Rencontres chorégraphiques internationales de Seine-Saint-Denis

Visual identity 2020 edition

Secteur

Arts & culture

2020

The festival of Rencontres Chorégraphiques Internationales de Seine-Saint-Denis has asked us to establish the Art Direction of its 2020 annual event.

Identité

This trailblazing festival dedicated to contemporary choreographic writing looks at the world from a sharp and poetic perspective, while constantly questioning it. We have made new use of plastic material, one that is naturally graphic, the symbol of our consumerism: the bin bag. We have thus created a graphic universe that questions the world surrounding us while remaining elegant.

Illustration of the project Rencontres chorégraphiques

UltraSolar x TXT25

We have highlighted this creation through a contemporary letterpress choice by working with Adrian Midzic’s Ultrasolar typeface, combined with the TXT25 of another French type designer, Jean-Baptiste Morizot.

A graphic emphasis of movement

Illustration of the project Rencontres chorégraphiques

A reinterpretation of the mass-produced material by playing on an elegant and current colour range.

Illustration of the project Rencontres chorégraphiques
Illustration of the project Rencontres chorégraphiques
Illustration of the project Rencontres chorégraphiques

Minimalistic typesetting.

Illustration of the project Rencontres chorégraphiques
Illustration of the project Rencontres chorégraphiques
Illustration of the project Rencontres chorégraphiques
Illustration of the project Rencontres chorégraphiques
Illustration of the project Rencontres chorégraphiques
Illustration of the project Rencontres chorégraphiques
Illustration of the project Rencontres chorégraphiques

Mise en page

A resolutely contemporary and playful letterpress thanks to its many variations.

Illustration of the project Rencontres chorégraphiques
Illustration of the project Rencontres chorégraphiques

Subtle plays on transparency and differences enable the content typography to be homogenised with the artwork.

Illustration of the project Rencontres chorégraphiques
Illustration of the project Rencontres chorégraphiques
Illustration of the project Rencontres chorégraphiques
Illustration of the project Rencontres chorégraphiques
Illustration of the project Rencontres chorégraphiques

A marketing campaign giving imagery pride of place by popping the line-up within a dedicated graphic space.

Illustration of the project Rencontres chorégraphiques
Illustration of the project Rencontres chorégraphiques

Credits

Direction artistique
Julien Alirol
Paul Ressencourt