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Trempo s2017

Trempolino

Visual identity for season 2017

Secteur

Arts & culture

2017

Trempo, the music cam­pus and coach­ing plat­form in Nantes, has selec­ted Murmure in order to fully remod­el its visu­al iden­tity and design its entire com­mu­nic­a­tion media.

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Identity

For this first year col­lab­or­at­ing with them, Murmure has designed a sea­son­al graph­ic uni­verse built around a scal­able typo­graph­ic game based on word­ing char­ac­ter­ising the site’s activ­ity and its full range of ser­vices.

Illustration of the project Trempo s2017

Powerful typographic language

The artist­ic dir­ec­tion that has been estab­lished imme­di­ately dif­fer­en­ti­ates the brand from the com­pet­i­tion and guar­an­tees easy iden­ti­fic­a­tion on the met­ro­pol­it­an and nation­al ter­rit­ory.

Illustration of the project Trempo s2017
Illustration of the project Trempo s2017
Illustration of the project Trempo s2017
Illustration of the project Trempo s2017

A graphic universe serving communication material

Illustration of the project Trempo s2017
Illustration of the project Trempo s2017
Illustration of the project Trempo s2017

Pro­grammes, train­ing cata­logues, busi­ness cards and fly­ers are as many media enabling the Artist­ic Dir­ec­tion set up this sea­son to be well cap­it­al­ised.

Illustration of the project Trempo s2017
Illustration of the project Trempo s2017
Illustration of the project Trempo s2017
Illustration of the project Trempo s2017

The use of black and white highlights typographic contrasts

Illustration of the project Trempo s2017
Illustration of the project Trempo s2017
Illustration of the project Trempo s2017
Illustration of the project Trempo s2017
Illustration of the project Trempo s2017
Illustration of the project Trempo s2017

Typographic composition

The agency hereby adds its sig­na­ture to a sin­gu­lar and effect­ive visu­al iden­tity, pla­cing word­ing and exchange at the centre of the cre­at­ive pro­cess, in the same way Tempro oper­ates.

Illustration of the project Trempo s2017
Illustration of the project Trempo s2017
Illustration of the project Trempo s2017
Illustration of the project Trempo s2017
Illustration of the project Trempo s2017
Illustration of the project Trempo s2017

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet

Services

  • Design & creation