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Café des Images

Cinéma Café des Images

Visual identity, branding and website

Secteur

Arts & culture

2014

The art-house cinema Le Café des Images, has called upon the agency to fully remod­el its image both regard­ing its prin­ted and digit­al mater­i­al.

Cinema Identity

Murmure has designed a mod­ern iden­tity based on the edit­or­i­al policy and notions under­lin­ing art-house films and art-house cinemas. The logo and logo­type that the agency has developed reveal a graph­ic play on the name and mul­tidiscip­lin­ary approach of its list­ings. The cre­ated logo thus exists in a mul­ti­tude of graph­ic com­bin­a­tions which enable the loc­a­tion, by recur­rence, to be paired with its image(s). This logo is com­ple­men­ted by a main legible Gotham typeface. It is sup­por­ted by a sec­ond­ary Gara­mond typeface suit­able for read­ing.

This identity is modern, dynamic and features multiple graphic variations

The concept we have developed indic­ates change, incor­por­a­tion with­in a rich his­tory and innov­a­tion with a bold and ambi­tious digit­al strategy all at once.

Illustration of the project Café des Images
Illustration of the project Café des Images

Le Café en Revue, a proper online magazine dedicated to the world of cinema

Set­ting up a logo­type and strong col­our helps the location’s cinema-related iden­tity to be more eas­ily dis­tin­guished.
The iden­tity gives pride of place to the images and con­tent which have been put online, high­lighted by a sin­gu­lar and edit­or­i­al typeface.

Editorially-inspired advertising material

Through the list­ings and usu­al com­mu­nic­a­tion mater­i­al any cinema fea­tures, we have laid emphas­is on the legib­il­ity of all inform­a­tion and a “teas­ing” approach to the con­tent fea­tured on the web­site.

Illustration of the project Café des Images
Illustration of the project Café des Images
Illustration of the project Café des Images
Illustration of the project Café des Images
Illustration of the project Café des Images
Illustration of the project Café des Images
Illustration of the project Café des Images

Reader comfort and access to information for a modern and innovative editorial website

The chal­lenge we had to rise to was both graph­ic and tech­no­lo­gic­al. We have developed a mod­ern, intu­it­ive, man­age­able and fully respons­ive tool which enables lead­ing art­icles, enriched con­tent and prac­tic­al inform­a­tion aimed at the gen­er­al pub­lic to be high­lighted at the same time.

Illustration of the project Café des Images
Illustration of the project Café des Images
Illustration of the project Café des Images
Illustration of the project Café des Images
Illustration of the project Café des Images
Illustration of the project Café des Images

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Front-end development
Guillaume Morisseau

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet

Services

  • Design & creation
  • Website & digital media