Café des Images
Cinéma Café des Images
Visual identity, branding and website
Arts & culture
The art-house cinema Le Café des Images, has called upon the agency to fully remodel its image both regarding its printed and digital material.
Murmure has designed a modern identity based on the editorial policy and notions underlining art-house films and art-house cinemas. The logo and logotype that the agency has developed reveal a graphic play on the name and multidisciplinary approach of its listings. The created logo thus exists in a multitude of graphic combinations which enable the location, by recurrence, to be paired with its image(s). This logo is complemented by a main legible Gotham typeface. It is supported by a secondary Garamond typeface suitable for reading.
This identity is modern, dynamic and features multiple graphic variations
The concept we have developed indicates change, incorporation within a rich history and innovation with a bold and ambitious digital strategy all at once.
Le Café en Revue, a proper online magazine dedicated to the world of cinema
Setting up a logotype and strong colour helps the location’s cinema-related identity to be more easily distinguished.
The identity gives pride of place to the images and content which have been put online, highlighted by a singular and editorial typeface.
Editorially-inspired advertising material
Through the listings and usual communication material any cinema features, we have laid emphasis on the legibility of all information and a “teasing” approach to the content featured on the website.
Reader comfort and access to information for a modern and innovative editorial website
The challenge we had to rise to was both graphic and technological. We have developed a modern, intuitive, manageable and fully responsive tool which enables leading articles, enriched content and practical information aimed at the general public to be highlighted at the same time.