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Nördik 18

Nördik Impakt

Visual identity and website of the 18th edition

Secteur

Arts & culture

2016

For the Nördik Impakt Festival’s 18th annu­al event, the ArtsAt­tack! Asso­ci­ation has asked Murmure to design and devel­op a res­ol­utely artist­ic, mod­ern and elec­tron­ic visu­al iden­tity.

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Identity

The agency has designed a form of typo­graphy that asso­ci­ates the rough­ness and cre­ativ­ity a brush­stroke offers with the light­ness, mod­ern­ity and eleg­ance of wired geo­met­ric shapes.
Act­ing like a pat­tern, this graph­ic cre­ation enables a strong and con­sist­ent art dir­ec­tion to be estab­lished on all advert­ising mater­i­al whilst play­ing with the lim­its of typo­graphy and graph­ic design.

Illustration of the project Nördik 18

The roughness of a brushstroke

Abecedarium

We have cre­ated an abe­ce­dari­um which fea­tures mul­tiple vari­ations and is entirely hand­made.

Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18

A very trendy pattern which is on the border between textile design and street culture

High­lighted by a power­ful and mod­ern col­our range.

Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18

The limit between typography and graphic design

Illustration of the project Nördik 18

Communication material

The mul­ti­pli­city in com­mu­nic­a­tion mater­i­al and the rich­ness of the iden­tity have enabled the com­mu­nic­a­tion strategy to be ener­gised on the vari­ous media and based on the vari­ous tem­por­al­it­ies.

Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18

A graphic pattern concealing the line-up

Illustration of the project Nördik 18

A black and white version produced for the teasing

It enables you to com­mu­nic­ate whilst cre­at­ing a build-up effect.

Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18

A series

Set­ting up a series causes sur­prise among the pub­lic and offers them the pos­sib­il­ity of col­lect­ing the vari­ous mater­i­al.

Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18

Digital

Dur­ing its 16th annu­al event, Nördik Impakt asked Murmure to fully redesign its web­site. The cus­tom tool enables an optim­al and suit­able graph­ic update to be made for each new event.

A graphic universe which has been optimised for the digital medium

The cus­tom typo­graphy has also been thought out for the web.

Illustration of the project Nördik 18
Illustration of the project Nördik 18

Responsive

Dur­ing the fest­iv­al 70 to 80% of the site is via mobile.

The merchandising unveiling the fashion ambitions of the visual identity

Tail­or-made com­mu­nic­a­tion tools for fest­ivals, the agency’s mer­chand­ising show­cases the eleg­ance of graph­ic design.

Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Front-end Development
Guillaume Morisseau

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet

Services

  • Design & creation
  • Website & digital media