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Nördik 18

Nördik Impakt

Visual identity and website of the 18th edition

Secteur

Arts & culture

2016

For the Nördik Impakt Festival’s 18th annual event, the ArtsAttack! Association has asked Murmure to design and develop a resolutely artistic, modern and electronic visual identity.

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Identity

The agency has designed a form of typography that associates the roughness and creativity a brushstroke offers with the lightness, modernity and elegance of wired geometric shapes.
Acting like a pattern, this graphic creation enables a strong and consistent art direction to be established on all advertising material whilst playing with the limits of typography and graphic design.

Illustration of the project Nördik 18

The roughness of a brushstroke

Abecedarium

We have created an abecedarium which features multiple variations and is entirely handmade.

Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18

A very trendy pattern which is on the border between textile design and street culture

Highlighted by a powerful and modern colour range.

Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18

The limit between typography and graphic design

Illustration of the project Nördik 18

Communication material

The multiplicity in communication material and the richness of the identity have enabled the communication strategy to be energised on the various media and based on the various temporalities.

Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18

A graphic pattern concealing the line-up

Illustration of the project Nördik 18

A black and white version produced for the teasing

It enables you to communicate whilst creating a build-up effect.

Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18

A series

Setting up a series causes surprise among the public and offers them the possibility of collecting the various material.

Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18

Digital

During its 16th annual event, Nördik Impakt asked Murmure to fully redesign its website. The custom tool enables an optimal and suitable graphic update to be made for each new event.

A graphic universe which has been optimised for the digital medium

The custom typography has also been thought out for the web.

Illustration of the project Nördik 18
Illustration of the project Nördik 18

Responsive

During the festival 70 to 80% of the site is via mobile.

The merchandising unveiling the fashion ambitions of the visual identity

Tailor-made communication tools for festivals, the agency’s merchandising showcases the elegance of graphic design.

Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18
Illustration of the project Nördik 18

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Front-end Development
Guillaume Morisseau

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet

Services

  • Design & creation
  • Website & digital media