Loading

Trempo s2018

Trempolino

Visual identity for season 2018

Secteur

Arts & culture

2018

Trempo, the music cam­pus and sup­port hub in Nantes, has once again entrus­ted Murmure with its art dir­ec­tion for the 2018 sea­son.

visitez le site

Identity

For this new edi­tion, Murmure is pro­long­ing the typo­graph­ic­al work that was ini­ti­ated when the glob­al iden­tity was redesigned in 2017.
A res­ol­utely digit­al art dir­ec­tion based on spe­cif­ic word­ing closely related to the place’s activ­ity.

Illustration of the project Trempo s2018

Playful and contemporary letterpress

Play­ing on the sound and com­pos­i­tion of words with a seri­al res­ult of vari­ous pos­sible com­pos­i­tions for one same word.

Illustration of the project Trempo s2018
Illustration of the project Trempo s2018
Illustration of the project Trempo s2018

A pop col­our range work­ing in a duo­tone effect under­lines the fixed com­pos­i­tion pro­cess.

Illustration of the project Trempo s2018
Illustration of the project Trempo s2018
Illustration of the project Trempo s2018
Illustration of the project Trempo s2018

A graphic solution that works both on printed as on digital formats

This year once again, all our advert­ising mater­i­als will be prin­ted in part­ner­ship with the paper­maker Fed­rig­oni.

Illustration of the project Trempo s2018

A prin­ciple of infin­ite com­pos­i­tions that enables a play between typo­graphy and pho­to­graphy.

Illustration of the project Trempo s2018

Using black and white on cer­tain advert­ising mater­i­als enables us not only to reduce print­ing expenses, but also to show­case the work that has been done on the typo­graph­ic­al com­pos­i­tion.

Illustration of the project Trempo s2018
Illustration of the project Trempo s2018
Illustration of the project Trempo s2018

Murmure has come up a rich and singular art direction

Pla­cing word­ing and exchange with the Trempo team once again at the heart of the cre­at­ive pro­cess.

Illustration of the project Trempo s2018
Illustration of the project Trempo s2018

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Services

  • Design & creation