Trempo s2018

Trempolino

Visual identity for season 2018

Secteur

Arts & culture

2018

Trempo, the music campus and support hub in Nantes, has once again entrusted Murmure with its art direction for the 2018 season.

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Identity

For this new edition, Murmure is prolonging the typographical work that was initiated when the global identity was redesigned in 2017.
A resolutely digital art direction based on specific wording closely related to the place’s activity.

Illustration of the project Trempo s2018

Playful and contemporary letterpress

Playing on the sound and composition of words with a serial result of various possible compositions for one same word.

Illustration of the project Trempo s2018
Illustration of the project Trempo s2018
Illustration of the project Trempo s2018

A pop colour range working in a duotone effect underlines the fixed composition process.

Illustration of the project Trempo s2018
Illustration of the project Trempo s2018
Illustration of the project Trempo s2018
Illustration of the project Trempo s2018

A graphic solution that works both on printed as on digital formats

This year once again, all our advertising materials will be printed in partnership with the papermaker Fedrigoni.

Illustration of the project Trempo s2018

A principle of infinite compositions that enables a play between typography and photography.

Illustration of the project Trempo s2018

Using black and white on certain advertising materials enables us not only to reduce printing expenses, but also to showcase the work that has been done on the typographical composition.

Illustration of the project Trempo s2018
Illustration of the project Trempo s2018
Illustration of the project Trempo s2018

Murmure has come up a rich and singular art direction

Placing wording and exchange with the Trempo team once again at the heart of the creative process.

Illustration of the project Trempo s2018
Illustration of the project Trempo s2018

Credits

Art Direction
Julien Alirol
Paul Ressencourt