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Trempo

Trempolino

Visual identity, branding and website

Secteur

Arts & culture

2017

Trem­polino, the music cam­pus and coach­ing plat­form in Nantes, has asked Murmure to fully revamp its image. This involved sub­stant­ive work to be con­duc­ted both on prin­ted and digit­al mater­i­al, by start­ing with a renam­ing: using the Trempo nick­name.

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Identity

The agency has come up with a logo that is closely related to the location’s archi­tec­ture, which is so dis­tinct­ive and nat­ur­ally graph­ic: archi­tec­ture which is con­tem­por­ary and erec­ted above a block­house. The new logo has been developed with a great many graph­ic vari­ations that play on the inside of the upper block, held up by its sol­id base in which the logo­type is included.

Illustration of the project Trempo

A logo which has been developed around the location’s architectural singularity

A con­tem­por­ary exten­sion held up by a his­tor­ic­al base.

Illustration of the project Trempo
Illustration of the project Trempo

A high-performance and manageable website

The web­design makes full use of the new visu­al iden­tity and clearly dis­play the con­sist­ency between prin­ted mater­i­al and digit­al mater­i­al.

Illustration of the project Trempo
Illustration of the project Trempo
Illustration of the project Trempo
Illustration of the project Trempo

A custom secondary navigation system

Through a metic­u­lous design pro­cess con­duc­ted while fully con­sid­er­ing Trempo’s needs, we have cre­ated on cer­tain pages, a sec­ond­ary nav­ig­a­tion sys­tem which serves as chap­ter­ing.

Synthesising & compromising

The website’s “respons­ive” ver­sions accur­ately adapt to the rich con­tent Trempo offers.

Stationery

Play­ing on the graph­ic vari­ations which were pro­duced from min­im­al­ist­ic geo­met­ric shapes, the agency has designed a visu­al iden­tity which is con­trast­ing, eleg­ant and access­ible, rich and mul­tidiscip­lin­ary while match­ing the struc­ture.

Illustration of the project Trempo

«Trempo»

An image under­lin­ing the use of the recom­men­ded nick­name for this new design.

Illustration of the project Trempo
Illustration of the project Trempo
Illustration of the project Trempo
Illustration of the project Trempo
Illustration of the project Trempo
Illustration of the project Trempo

A contemporary and harmonious visual identity

Illustration of the project Trempo
Illustration of the project Trempo
Illustration of the project Trempo
Illustration of the project Trempo

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Front-end Development
Guillaume Morisseau

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet

Services

  • Design & creation
  • Website & digital media