Nördik 20

Nördik Impakt

Visual identity and website of the 20th edition

Secteur

Arts & culture

2018

For its 20th anniversary event, the Arts Attack! association has given Murmure carte blanche to design and set up a brand-new creative advertising strategy.

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Identity & Concept

We have chosen to come up with a generative design to enable the public to create the festival visuals themselves.

This advertising strategy is especially relevant for a festival as it fully involves the public within the creative process and enables them to come across their creations in regular diffusion spaces, while also enabling them to share them.

Illustration of the project Nördik 20

A design generated by controlled variables. An important place is given over to randomness and experimentation

Elec­tro × Generative

A perfect semantic link between digital cultures and generative design: a creative and digital territory of expression.

A unique artwork each participant will have created

Make your own poster of Nördik 20

Teaser campaign

The first advertising part, in black and white, is based on a generative sound design.

First part of the design

With the assistance of Julien Espagnon, we came up with an initial generative design: the public is invited via the nordik.org to discover the line-up by playing with a sonorous typographic composition.

Illustration of the project Nördik 20
Illustration of the project Nördik 20

Nördik Impakt Journal

A journal by way of a programme, due to be released in the form of 5 issues, the first of which reveals the year’s line-up, but also the creative process.

Illustration of the project Nördik 20
Illustration of the project Nördik 20
Illustration of the project Nördik 20
Illustration of the project Nördik 20
Illustration of the project Nördik 20

Social media

The deployment on social media reviews the year’s first publicity elements.

Second part of the design

In collaboration with Matt DesLauriers, Webgl 3D shapes are applied to the first part of the design, thus composing a rich, colorful and more complex creation.

Illustration of the project Nördik 20

Viewers can now find the flyers and posters they have designed themselves in real. An infinite number of results are generated by thousands of participants thanks to the Poster Generator.

Hall of Fame.

Illustration of the project Nördik 20
Illustration of the project Nördik 20
Illustration of the project Nördik 20
Illustration of the project Nördik 20
Illustration of the project Nördik 20
Illustration of the project Nördik 20
Illustration of the project Nördik 20
Illustration of the project Nördik 20

nordik.org bedecked in the colours of the 20th annual event

Based on the website that was revamped during the 19th annual event, our wish was always to place the interactive experience at the heart of the browsing process while retaining a functional and practical website for internet users.

Illustration of the project Nördik 20
Illustration of the project Nördik 20
Illustration of the project Nördik 20
Illustration of the project Nördik 20
Illustration of the project Nördik 20

Merchandising

Merchandising where the public can purchase their own creations.

Illustration of the project Nördik 20
Illustration of the project Nördik 20
Illustration of the project Nördik 20
Illustration of the project Nördik 20
Illustration of the project Nördik 20
Illustration of the project Nördik 20

Upshot

The generative design set up on the website has enabled the public to create more than 11,000 artworks, used to print flyers, posters and merchandise.

The website features more than 200k pages viewed and a few code geniuses have even managed to hack the program and surprise us with their creative spirit: the magic of the internet.

Fancy having a go? Click here: Poster Generator

We also saw this concept as especially relevant through its ecological impact as it has enabled us to print far less material than in previous years.

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Front-end Development
Guillaume Morisseau

Creative Developer
Matt DesLauriers
Julien Espagnon