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The Concrete Project

Murmure

Artwork & concept

Secteur

Communication

2018

“The Con­crete Pro­ject” is a side pro­ject Murmure has ini­ti­ated and developed in part­ner­ship with the Première Presse work­shop. It enables silk-screen and gold leaf print­ing to be achieved on com­mu­nic­a­tion mater­i­al made out of premi­um con­crete.

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Concept

After cre­at­ing con­crete busi­ness cards back in 2010, the agency wanted to take the idea one step fur­ther. Murmure and the Première Presse work­shop have there­fore developed a pro­cess and tech­niques which enables many formats to be pro­duced. Thanks to con­crete which proves ultra-res­ist­ant and remark­ably del­ic­ate (between 3 and 4 mm thick), we are able to design premi­um con­crete com­mu­nic­a­tion mater­i­al which proves fine, eleg­ant and fea­tures many mat­ter details.

Illustration of the project The Concrete Project

High-performance, ultra-thin and resistant concrete

Illustration of the project The Concrete Project
Illustration of the project The Concrete Project

Manufacturing process

An artis­an­al and cus­tom-designed pro­duc­tion in our work­shops in Par­is enables man­u­fac­tur­ing to be fol­lowed up from the stage where the mater­i­al is being pre­pared up to deliv­ery, not to for­get the print­ing pro­cess.

Manual silk-screen printing using water-based ink and 24-carat gold leaf

Apply­ing the gold leaf, so del­ic­ate, offers per­fect con­trast with the mater­i­al host­ing it: con­crete, its tex­ture, its irreg­u­lar­it­ies and its rough­ness.

Illustration of the project The Concrete Project
Illustration of the project The Concrete Project
Illustration of the project The Concrete Project

Murmure has designed a range of pretext creations in order to test the manufacturing process

Illustration of the project The Concrete Project

A mod­ern graph­ic cre­ation which plays on the con­trast between mater­i­als and adding a pro­jec­ted shad­ow pro­duced in an A5 format.

Illustration of the project The Concrete Project
Illustration of the project The Concrete Project

The gold leaf contrasts with concrete and enhances its rough patches

Illustration of the project The Concrete Project

Each medium and each copy is unique

The agency has designed graph­ic cre­ations which enable a play on col­ours, formats and the use of gold leaf.

Illustration of the project The Concrete Project

A graph­ic cre­ation which enables the sin­gu­lar­ity of each con­tour and medi­um to be high­lighted. The over­all com­pos­i­tion is heightened by a ring of white mat­ter (adding an addi­tion­al going-over).

Illustration of the project The Concrete Project
Illustration of the project The Concrete Project

A graphic creation that exploits the thickness and substance of each slice

Illustration of the project The Concrete Project

Revamp­ing busi­ness cards to offer a cre­ation that is simple and effect­ive, high­lighted by a hint of gold.

Large format creations enable the substance to be penetrated

Illustration of the project The Concrete Project
Illustration of the project The Concrete Project

A creation based on digital noise and gold leaves while produced on an A4 format

Illustration of the project The Concrete Project

The agency has designed a series of graph­ic visu­als which enables spaces of raw con­crete to expand. A 3D ball, recur­rently used, can be removed from the cre­ation through a pro­jec­ted shad­ow.

Illustration of the project The Concrete Project

The delicacy and charm of halftone screen printing

A typo­graph­ic cre­ation of the A5 invit­a­tion card vari­ety, on which inform­a­tion is at the heart of the com­pos­i­tion. The over­all design is high­lighted by a touch of gold leaf print­ing.

Illustration of the project The Concrete Project
Illustration of the project The Concrete Project

Simple and effective graphic creations which are produced in 2 steps

Illustration of the project The Concrete Project
Illustration of the project The Concrete Project
Illustration of the project The Concrete Project

The thinness of the concrete which is approximately 3 mm thick.

It is the equi­val­ent of a 2×700 g mul­tilayered sheet of paper. It adds nobil­ity and res­ist­ance to the object whilst favour­ing the material’s eleg­ance.

Illustration of the project The Concrete Project

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Technical Direction
Première presse

Photography
Edouard Ducos

Services

  • Design & creation