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The Concrete Project

Murmure

Artwork & concept

Secteur

Communication

2018

“The Concrete Project” is a side project Murmure has initiated and developed in partnership with the Première Presse workshop. It enables silk-screen and gold leaf printing to be achieved on communication material made out of premium concrete.

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Concept

After creating concrete business cards back in 2010, the agency wanted to take the idea one step further. Murmure and the Première Presse workshop have therefore developed a process and techniques which enables many formats to be produced. Thanks to concrete which proves ultra-resistant and remarkably delicate (between 3 and 4 mm thick), we are able to design premium concrete communication material which proves fine, elegant and features many matter details.

Illustration of the project The Concrete Project

High-performance, ultra-thin and resistant concrete

Illustration of the project The Concrete Project
Illustration of the project The Concrete Project

Manufacturing process

An artisanal and custom-designed production in our workshops in Paris enables manufacturing to be followed up from the stage where the material is being prepared up to delivery, not to forget the printing process.

Manual silk-screen printing using water-based ink and 24-carat gold leaf

Applying the gold leaf, so delicate, offers perfect contrast with the material hosting it: concrete, its texture, its irregularities and its roughness.

Illustration of the project The Concrete Project
Illustration of the project The Concrete Project
Illustration of the project The Concrete Project

Murmure has designed a range of pretext creations in order to test the manufacturing process

Illustration of the project The Concrete Project

A modern graphic creation which plays on the contrast between materials and adding a projected shadow produced in an A5 format.

Illustration of the project The Concrete Project
Illustration of the project The Concrete Project

The gold leaf contrasts with concrete and enhances its rough patches

Illustration of the project The Concrete Project

Each medium and each copy is unique

The agency has designed graphic creations which enable a play on colours, formats and the use of gold leaf.

Illustration of the project The Concrete Project

A graphic creation which enables the singularity of each contour and medium to be highlighted. The overall composition is heightened by a ring of white matter (adding an additional going-over).

Illustration of the project The Concrete Project
Illustration of the project The Concrete Project

A graphic creation that exploits the thickness and substance of each slice

Illustration of the project The Concrete Project

Revamping business cards to offer a creation that is simple and effective, highlighted by a hint of gold.

Large format creations enable the substance to be penetrated

Illustration of the project The Concrete Project
Illustration of the project The Concrete Project

A creation based on digital noise and gold leaves while produced on an A4 format

Illustration of the project The Concrete Project

The agency has designed a series of graphic visuals which enables spaces of raw concrete to expand. A 3D ball, recurrently used, can be removed from the creation through a projected shadow.

Illustration of the project The Concrete Project

The delicacy and charm of halftone screen printing

A typographic creation of the A5 invitation card variety, on which information is at the heart of the composition. The overall design is highlighted by a touch of gold leaf printing.

Illustration of the project The Concrete Project
Illustration of the project The Concrete Project

Simple and effective graphic creations which are produced in 2 steps

Illustration of the project The Concrete Project
Illustration of the project The Concrete Project
Illustration of the project The Concrete Project

The thinness of the concrete which is approximately 3 mm thick.

It is the equivalent of a 2×700 g multilayered sheet of paper. It adds nobility and resistance to the object whilst favouring the material’s elegance.

Illustration of the project The Concrete Project

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Technical Direction
Première presse

Photography
Edouard Ducos

Services

  • Design & creation