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Nördik 19

Nördik Impakt

Visual identity and website of the 19th edition

Secteur

Arts & culture

2017

For the Nördik Impakt’s 19th annu­al fest­iv­al, the Arts Attack! Asso­ci­ation has entrus­ted Murmure with its glob­al com­mu­nic­a­tion strategy in view of the event’s 20th anniversary.

Awards

  • Awwwards — Honorable mention

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Identity

Murmure has developed an exper­i­ment­al concept around gen­er­at­ive design, a new ter­rit­ory for digit­al and cre­at­ive expres­sion. The agency has set up a strong, elec­tron­ic and eleg­ant Artist­ic Dir­ec­tion which enables the over­all mar­ket­ing cam­paign to be dir­ectly gen­er­ated in high defin­i­tion.

Illustration of the project Nördik 19

A strong visual identity which is entirely code-generated

Illustration of the project Nördik 19

Generative design at the heart of communication

Col­lab­or­at­ing with Brazili­an Cre­at­ive Developer Giuli­an Drimba, the agency has devised a digit­al graph­ic sys­tem: a cus­tom-designed tool at the heart of graph­ic com­mu­nic­a­tion.

Music and digital art

The con­nec­tion between elec­tron­ic music and digit­al art thus becomes obvi­ous and enables all com­mu­nic­at­ive fields of action to be infilt­rated.

Illustration of the project Nördik 19

An infinite number of randomly generated graphic creations

Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19

Interactivity

This inter­act­ive tool enables you to ran­domly cre­ate an infin­ite num­ber of graph­ic cre­ations. Used to its max­im­um extent, this tool will enable each per­son on the fest­iv­al team to cre­ate their own visu­al.

Illustration of the project Nördik 19
Illustration of the project Nördik 19

A graphic charter guaranteeing global coherence

Illustration of the project Nördik 19

Street marketing & poster campaign

The graph­ic cre­ations enable the event’s recep­tion facil­it­ies and urb­an land­scape to be adorned.

Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19

A rich visual identity that coherently adapts to all required communication media

Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19

A website which has been fully revamped to place graphic interactivity at the heart of the project

We have fully revamped the fest­iv­al web­site in order to place an inter­act­ive exper­i­ence at the heart of the brows­ing pro­cess.

Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19

Custom functionalities

The tree struc­ture has been entirely reviewed in order to take into account both the expect­a­tions of fest­iv­al-goers, to gain rap­id access to prac­tic­al inform­a­tion, and those of the fest­iv­al team, for cus­tom man­age­ab­il­ity.

Illustration of the project Nördik 19

High performance responsive design

Extra spe­cial atten­tion was paid to the website’s mobile exper­i­ence. As in pre­vi­ous years, the web­site is looked up more than 70% of the time on mobile devices dur­ing the fest­iv­al. It there­fore had to be inter­act­ive, high per­form­ance and effi­cient.

A dynamic, graphical and immersive announcement teaser

Upmarket and elegant merchandising

Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19
Illustration of the project Nördik 19

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Front-end Development
Guillaume Morisseau

Creative Developer
Giulian Drimba

Graphic Design
Guillaume Brindon

Motion Design
Clément Protto

Project Management
Damien Bullet

Services

  • Design & creation
  • Website & digital media
  • Advice & strategy