Loading

CCN Caen

Centre chorégraphique national de Caen en Normandie

Visual identity, branding and website

Secteur

Arts & culture

2015

In 2015, Alban Richard took over as Dir­ect­or of Caen’s Nation­al Cho­reo­graph­ic Centre* in Nor­mandy and called upon Murmure to fully redesign the site’s image.

Awards

  • Awwwards — Honorable mention
  • CSS Design Awards — Special Kudos
  • 48e club des DA — Shortlist

visitez le site

Identity

A vis­ion of con­tem­por­ary cho­reo­graphy, one in a state of con­stant evol­u­tion, research and exper­i­ment­a­tion. We designed a black and white visu­al iden­tity to high­light the graph­ic strength that accom­pan­ies the tear­ing pro­cess.

Illustration of the project CCN Caen

A strong, singular visual identity, one which is resolutely graphic and calls out to the viewer

The agency has developed a reworked graph­ic solu­tion based on a sleek logo­type and graph­ic concept which has been designed as a strong state­ment: the tear­ing pro­cess. Ran­dom, manu­al, it high­lights the very essence of sub­stance and the body, paper, by devel­op­ing unique mater­i­als.

Illustration of the project CCN Caen

When it came to the main typography, we wanted a typography that was meaningful and full of history.

We turned to the Bluu Next font by Vel­vetyne, a French open source foundry, which fully falls with­in the scope of the Cho­reo­graph­ic Centre’s pro­ject. Its highly sin­gu­lar, graph­ic and exper­i­ment­al design enabled us to use it as a genu­ine piece of graph­ic com­pos­i­tion.

Illustration of the project CCN Caen

Alphabet

We cus­tom­ised the Bluu Next font by incor­por­at­ing, onto each let­ter, a ran­domly torn shape which provided the typo­graphy with the required exper­i­ment­al aspect.

Using the chromatic strength of the black and white contrast, the agency wished to highlight tears

Black print­ing reveals the paper’s intern­al tex­ture. Ran­dom, each mater­i­al is unique depend­ing on the move­ment that is car­ried out. All print vari­ations have been designed to high­light the tear through the min­im­al­ism of their com­pos­i­tion.

Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen

Business card

Busi­ness cards have been made in a slightly wider format so that a stand­ard format may be obtained after the tear­ing pro­cess.

Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen

Header

To design headed papers, we worked, as we did on all print vari­ations, on double-sided con­trasts. We also used the leg­al notice as a graph­ic ele­ment that forms an integ­ral part of the com­pos­i­tion.

Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen

Programme

The annu­al pro­gramme is res­ol­utely min­im­al­ist, entirely black and fea­tur­ing the sea­son as its sole inform­a­tion. Once it has been torn, it dis­closes the graph­ic uni­verse. The pur­pose of the com­pos­i­tion was to design a piece of art which would work whatever the type of tear and move­ment per­formed. Inside, the pro­gramme high­lights the rela­tion between the typo­graph­ic inter­play and pho­to­graphs.

Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen

The website is aligned with the visual identity, featuring a resolutely minimalist approach that highlights the iconography and a play on typography.

Major con­cep­tion work was car­ried out by the agency and the CCN team aim­ing to improve brows­ing and the under­stand­ing of the pro­ject though an eleg­ant and under­stated inter­face. The web­site had to be prac­tic­al for the pub­lic and pro­fes­sion­als whilst remain­ing an every­day tool that is easy to man­age for the intern­al team. We developed a cus­tom-designed web­site based on a Word­Press CMS, entirely man­age­able and scal­able. A dynam­ic, two-level ver­tic­al menu helps make the website’s dense tree struc­ture more legible. The cal­en­dar is fully auto­mated.

Illustration of the project CCN Caen
Illustration of the project CCN Caen
Illustration of the project CCN Caen

Responsive

The web­site obvi­ously adapts itself to all types of devices, of the mobile vari­ety to desktop com­puters, for an optim­al brows­ing experience.The dynam­ic ver­tic­al menu retains its func­tion and anim­ated effect on all devices, pre­vent­ing Inter­net users from get­ting lost depend­ing on whichever device they are using.

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Front-end Development
Guillaume Morisseau

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet

Services

  • Design & creation
  • Website & digital media