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EMI

European Music Incubator

Visual identity, branding and website

Secteur

Arts & culture

2017

European Music Incubator is a European project coordinated by the Trempolino team (in Nantes), who entrusted us with designing its visual identity and website.

Awards

  • Awwwards — Site of the day
  • Awwwards — Honorable mention
  • CSS Design Awards — Website Of The Day

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Identity

The logo reveals the stages in the coaching and musical training process the incubator offers. Working both as a logo and a logotype, it has been designed from GT Haptik, a modern geometric and grotesque typeface, legible and elegant, accompanied by a strong, graphic and resolutely digital two-colour printing process.

We place the user at the centre of the experience

Through a strong highlighting of the project’s graphic charter and identity, the Internet user is directly immersed within the brand’s universe.

Illustration of the project EMI
Illustration of the project EMI

One-Page

A One-Page website, entirely manageable, is recreational and dynamic, custom-designed in order to communicate on the project and present its timing, content and partners.

Illustration of the project EMI

We develop visual identities which are singular and meaningful

Silk screen-printed on red and blue Curious Matter Arjowiggins paper, the EMI’s stationery reveals the simplicity and effectiveness of the logo and its graphic charter.

Illustration of the project EMI
Illustration of the project EMI
Illustration of the project EMI
Illustration of the project EMI
Illustration of the project EMI
Illustration of the project EMI
Illustration of the project EMI

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Front-end Development
Guillaume Morisseau

Printing
Atelier Première Presse

Services

  • Website & digital media
  • Design & creation