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EMI

European Music Incubator

Visual identity, branding and website

Secteur

Arts & culture

2017

European Music Incub­at­or is a European pro­ject coordin­ated by the Trem­polino team (in Nantes), who entrus­ted us with design­ing its visu­al iden­tity and web­site.

Awards

  • Awwwards — Site of the day
  • Awwwards — Honorable mention
  • CSS Design Awards — Website Of The Day

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Identity

The logo reveals the stages in the coach­ing and music­al train­ing pro­cess the incub­at­or offers. Work­ing both as a logo and a logo­type, it has been designed from GT Haptik, a mod­ern geo­met­ric and grot­esque typeface, legible and eleg­ant, accom­pan­ied by a strong, graph­ic and res­ol­utely digit­al two-col­our print­ing pro­cess.

We place the user at the centre of the experience

Through a strong high­light­ing of the project’s graph­ic charter and iden­tity, the Inter­net user is dir­ectly immersed with­in the brand’s uni­verse.

Illustration of the project EMI
Illustration of the project EMI

One-Page

A One-Page web­site, entirely man­age­able, is recre­ation­al and dynam­ic, cus­tom-designed in order to com­mu­nic­ate on the pro­ject and present its tim­ing, con­tent and part­ners.

Illustration of the project EMI

We develop visual identities which are singular and meaningful

Silk screen-prin­ted on red and blue Curi­ous Mat­ter Arjowig­gins paper, the EMI’s sta­tion­ery reveals the sim­pli­city and effect­ive­ness of the logo and its graph­ic charter.

Illustration of the project EMI
Illustration of the project EMI
Illustration of the project EMI
Illustration of the project EMI
Illustration of the project EMI
Illustration of the project EMI
Illustration of the project EMI

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Front-end Development
Guillaume Morisseau

Printing
Atelier Première Presse

Services

  • Website & digital media
  • Design & creation