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Weather 2019

Weather Festival

Visual identity for the 2019 edition

Secteur

Arts & culture

2019

The Sur­prize agency, that cre­ates events in Par­is (Con­crete, Marché Pop and many more), has called upon Murmure to redesign the Weath­er Festival’s logo and visu­al identity. 

Identity

To redesign the iden­tity, Murmure absorbed and revis­ited graph­ic codes that were used in under­ground fan­zine worlds at elec­tron­ic parties in the 1980s.

Illustration of the project Weather 2019

Typo­graphy that is enriched by peri­pher­al graph­ic ele­ments that high­light the dif­fer­ent venues.

A graphic series based on musicality and broadcasting

Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019

Subtle plays on grad­a­tions and digit­al noises add depth and volume to the graph­ic creations.

Illustration of the project Weather 2019

A chromatic play on complementarity and difference

Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019

The chro­mat­ic range emphas­ises the eleg­ance of shapes and col­ours based on a pale pink / mid­night blue chro­mat­ic duality. 

The content has been incorporated through a play on matter and the chromatic range.

Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019

The line-up has been deliberately pushed into the background to favour brand image and the public’s trust in the Surprize agency.

Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019

An advertising campaign based on billposting.

A series show­cas­ing the line-up with a play between typo­graphy and matter

Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019

The entire line-up blends in with the graphic world and forms a harmonious, homogenous and elegant whole that matches the event, venue and programme.

Form­ing a har­mo­ni­ous, homo­gen­ous and eleg­ant whole that matches the event, ven­ue and programme.

Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet

Services

  • Design & creation