Weather 2019

Weather Festival

Visual identity for the 2019 edition

Secteur

Arts & culture

2019

The Surprize agency, that creates events in Paris (Concrete, Marché Pop and many more), has called upon Murmure to redesign the Weather Festival’s logo and visual identity.

Identity

To redesign the identity, Murmure absorbed and revisited graphic codes that were used in underground fanzine worlds at electronic parties in the 1980s.

Illustration of the project Weather 2019

Typography that is enriched by peripheral graphic elements that highlight the different venues.

A graphic series based on musicality and broadcasting

Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019

Subtle plays on gradations and digital noises add depth and volume to the graphic creations.

Illustration of the project Weather 2019

A chromatic play on complementarity and difference

Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019

The chromatic range emphasises the elegance of shapes and colours based on a pale pink / midnight blue chromatic duality.

The content has been incorporated through a play on matter and the chromatic range.

Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019

The line-up has been deliberately pushed into the background to favour brand image and the public’s trust in the Surprize agency.

Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019

An advertising campaign based on billposting.

A series showcasing the line-up with a play between typography and matter

Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019

The entire line-up blends in with the graphic world and forms a harmonious, homogenous and elegant whole that matches the event, venue and programme.

Forming a harmonious, homogenous and elegant whole that matches the event, venue and programme.

Illustration of the project Weather 2019
Illustration of the project Weather 2019
Illustration of the project Weather 2019

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet