Festival Papillons de Nuit
Visual identity and website of the 18th edition
Arts & culture
The Papillons de Nuit music festival has once again placed its trust in us for its 18th annual event and a partnership entering its 4th year.
For this new annual event, Murmure has combined illustrative and graphic universes to offer a surreal and dreamlike composition. Working once again on a series of visuals, the agency plays with colour ranges to reveal the various atmospheres and light that the various hours of day and night bring about.
The graphic shapes call to mind the valleys which make the location so distinctive.
A subtle play on gradations and digital noises adds depth and volume to the graphic creations.
A series based on different times of day and night
Tackled like an illustration, arranging a wide white contour enables compositions to be refined and to sort out content-related information in a certain order.
The ratio given over to the graphic universe diminishes as the line-up asserts itself
Adding a black and white 3D shape adds a contemporary and surreal style to the composition. It is the main and recurrent element of the serial production process.
An elegant and minimalistic composition
Murmure designs and advocates collage posters that highlight serial productions and macro uses for certain partner situation scenarios.
Merchandising matching the festival’s colour scheme
An elegant, dreamlike and contemporary visual identity which appears consistently on material aimed at the public.