Calvados

A photographic A.D. as the starting point of the brand identity

Murmure chose to work in col­lab­or­a­tion with Guil­laume Belvèze for his flash sil­ver pho­to­graphy style high­light­ing the product without embel­lish­ment or retouch­ing : a bru­tal­ism, real­ist­ic, power­ful but eleg­ant, in the image of the spirits.

An authentic and contemporary brand image

The iden­tity is based on a visu­al scheme between the impact­ful, eleg­ant, urb­an and edit­or­i­al « Druk » typo­graphy, and pho­to­graph­ic contents.
High­lighted by a rich and com­plex chro­mat­ic range, this dia­logue makes it pos­sible to cre­ate simple and effect­ive visu­als and com­mu­nic­a­tion cam­paigns that go straight to the point, in the image of the product.

A sincere social media A.D.

A visu­al iden­tity that high­lights the con­tent (pho­tos and word­ing) mak­ing the inform­a­tion imme­di­ate, pleas­ant and effective.

Various mediums

The col­or­ful and rich graph­ic uni­verse can be used on mul­tiple com­mu­nic­a­tion media.

Impactful and effective communications campaigns

The com­mu­nic­a­tions cam­paigns focus on the prin­ciples of com­pos­i­tion. Mul­tiple and play­ful, these infin­it­ies of graph­ic com­bin­a­tions sat­ur­ate as much as the col­ors, the pho­tos and the logo, thus rein­for­cing this renewal.