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Le Cargö s10

Le Cargö

Visual identity for season 10

Secteur

Arts & culture

2015

The Car­gö team asked the agency to work on a world that employs plastic mater­i­al in con­nec­tion with the site and its loc­a­tion. Le Car­gö is an icon­ic place in Caen; atyp­ic­al, it was one of the first build­ings to be built on the pen­in­sula, a former har­bor dis­trict which is now dis­used and today in full rehab­il­it­a­tion, par­tic­u­larly on a cul­tur­al level.

Identity

The agency has come up with a visu­al iden­tity which has been cre­ated using the tech­nique that involves the trans­fer of ceram­ic inks in the design of objects. Paint is dropped into water and spreads until you secure, by means of a well-con­trolled game of chance, the com­pos­i­tion and graph­ic abstrac­tion you wish. This mater­i­al that has been designed floats to the sur­face and is applied onto the paper by means of a trans­fer pro­cess. We then designed shapes from this sub­stance in order to enable us to clear spaces, gaps, and play on com­pos­i­tions which would prove favour­able to lay­ing out the line-up. In cer­tain areas, we incor­por­ated a res­ol­utely digit­al mater­i­al, a digit­al sound, which adds a con­tem­por­ary note and depth to all the vari­ous com­pos­i­tions.

Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10

Season 10.1

For the first quarter of the year, Sea­son 10.1, the agency took into account the wishes the Cargö’s com­mu­nic­a­tion team had for­mu­lated, mind­ful about renew­ing the con­cert hall’s image by rely­ing on the codes and archi­tec­tur­al notions that are so dis­tinct­ive of the site. We there­fore favoured sub­stances, with a play on col­ours. Around the cop­per pantone and its nat­ur­al com­ple­ment­ary col­our that is ver­di­gris, in its most elec­tric and cur­rent ver­sion, we have designed an iden­tity that is effi­cient and coher­ent, that mir­rors the image of the build­ing and the per­formers it wel­comes.

Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10

Season 10.2

To announce the line-up of the second quarter, the sub­stance has changed and a new col­our is incor­por­ated into the com­pos­i­tion.

Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10

Season 10.3

To advert­ise the spring quarter, our choice went towards warm col­ours fea­tur­ing an ever-mov­ing sub­stance.

Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10

Print

For each sea­son, a series of fly­ers accom­pan­ies the line-up release and offers a wealth of vari­ations, enough to reveal the over­all graph­ic world and boost the advert­ising cam­paign. The notion of col­lec­tion and series causes the public’s atten­tion to be fur­ther caught.

Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10
Illustration of the project Le Cargö s10

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet

Services

  • Design & creation