Le Cargö s11

Le Cargö

Visual identity for season 11

Secteur

Arts & culture

2016

For the second con­sec­ut­ive year, the con­cert hall show­cas­ing the cur­rent music scene in Caen, Le Car­gö, has entrus­ted Murmure with design­ing its visu­al iden­tity. For the 2016–2017 sea­son, the sur­real graph­ic uni­verse draws inspir­a­tion from the fam­ous game Monu­ment Val­ley by play­ing on scen­ic and dream­like connotations.

Identity season 11

Le Car­gö is an open and fest­ive ven­ue. The pub­lic comes to listen to music, but also to train, rehearse or play. These vari­ous exper­i­ences the con­cert hall offers have brought Murmure to devel­op graph­ic uni­verses which are “Out of the box”, fun and off­beat in which these vari­ous facets are twis­ted and explored. 

Illustration of the project Le Cargö s11
Illustration of the project Le Cargö s11
Illustration of the project Le Cargö s11

Season 11.2

The warm and eleg­ant col­our range invites people to hit the water and have a “Pool Party”.

Illustration of the project Le Cargö s11
Illustration of the project Le Cargö s11

A graphic universe ranging between flat and gradient

This uni­verse is strengthened by a dis­crete sound sub­stance which adds depth. 

Print

The com­pos­i­tion prin­ciple which was estab­lished while the Cargö’s iden­tity was being remod­elled, facil­it­ates macro games for cer­tain com­mu­nic­a­tion media. The range of vari­ations cre­ates a seri­al prin­ciple which ener­gises the advert­ising campaign.

Season 11.3

For the last quarter of the sea­son before the yearly sum­mer break, the “sher­bet” theme has been favoured with light and refresh­ing colours. 

Illustration of the project Le Cargö s11
Illustration of the project Le Cargö s11

Season 11.1

For this quarter, the deep and subtle col­our range is emphas­ised by a digit­al sub­stance in order to add a hint of elegance.

Illustration of the project Le Cargö s11
Illustration of the project Le Cargö s11

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet

Press

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