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Nördik 17

Nördik Impakt

Visual identity and website of the 17th edition

Secteur

Arts & culture

2015

For its 17th anniversary, Nördik Impakt – the elec­tron­ic and inde­pend­ent cul­ture fest­iv­al hos­ted in Caen by the ArtsAt­tack! Asso­ci­ation – has renewed its trust in our agency to con­duct its over­all advert­ising cam­paign for the 5th year run­ning. We have designed a sin­gu­lar, strong and vir­al visu­al iden­tity, the poten­tial of which we have exploited to the full.

Awards

  • Awwwards — Honorable mention
  • Site Inspire — Featured

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Identity

Our wish was to come up with an edgy and vibrant visu­al iden­tity based on an espe­cially strong, dom­in­ant col­our. The graph­ic design rests on the pair­ing of this col­our with an abstract graph­ic mater­i­al which has been cre­ated by subtly blend­ing ref­er­ences to art move­ments and cur­rent digit­al tech­niques. The over­all com­pos­i­tion is out­lined by min­im­al­ist­ic geo­met­ric shapes which have been cre­ated using a metal­lic pantone, which adds shine and eleg­antly high­lights the lineup.

Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17

Alphabet

Mir­ror­ing this vir­al mar­ket­ing cam­paign, the mater­i­al cre­ates a typo­graph­ic sym­bi­os­is. NDK is its digit­al sym­bol­isa­tion.

Illustration of the project Nördik 17

Print

The pair­ing of a golden metal­lic col­our with an elec­tric red graph­ic pat­tern reveals a strong and vir­al graph­ic style, whilst remain­ing subtle and eleg­ant. Golden geo­met­ric shapes play per­fectly with the light and add an elec­tron­ic note which echoes “glitch” influ­ences which also appear in our digit­al cam­paign.

Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17

Communication

We believe that the strength of a mar­ket­ing cam­paign lies in the sin­gu­lar­ity and rel­ev­ance with which the graph­ic design is adap­ted, depend­ing on the format each piece of advert­ising mater­i­al is giv­en, to cir­cu­late.

Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17

Digital

The agency has developed a web­site that meets the needs of both fest­iv­al-goers as well as those of the Nördik Impakt teams before, dur­ing and after the fest­iv­al.
We used Word­Press, a CMS which enables the web­site to be eas­ily and quickly admin­istered and enables abso­lute free­dom when it comes to adapt­ing the web­site to the graph­ic charter.

Responsive

Regard­ing fest­iv­al-goers, 60% of them look up the web­site using a mobile phone, wit­ness­ing high traffic dur­ing the event. The media is there­fore per­fectly optim­ised, be it on mobile devices, tab­lets or desktop com­puters.

Illustration of the project Nördik 17
Illustration of the project Nördik 17

Merchandising

The agency has taken advant­age of the fact good­ies were being made to reveal cre­ations that show­case their graph­ic mater­i­al, at a cross between object design and the influ­ences of Mem­ph­is design and tex­tile design.

Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17
Illustration of the project Nördik 17

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Front-end Development
Guillaume Morisseau

Graphic Design
Guillaume Brindon

Project Management
Damien Bullet

Services

  • Design & creation
  • Website & digital media