Loading

20 ans NA

Normandie Aménagement

Visual identity and event intervention

Secteur

Collectivity

2016

To cel­eb­rate its twen­ti­eth anniversary, Nor­man­die Amén­age­ment, a key play­er in Normandy’s eco­nom­ic and social devel­op­ment, along with Wip, a pre­par­at­ory asso­ci­ation ded­ic­ated to the third-party pro­ject held in the Grande Halle of Colombelles, called upon Murmure to con­duct a par­ti­cip­at­ory artist­ic and graph­ic inter­ven­tion revolving around 200 key dates and an exhib­i­tion cata­logue.

Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA

Avenir

The aim was to ensure that the state­ment, the res­ult once the event was over, could then be put on dis­play as a work with­in the premises.
Print

Print

On D‑Day, guests were giv­en upon their arrival a tote bag which included a numbered invit­a­tion card, along with the exhib­i­tion cata­logue. Once they were in the hall, they dis­covered an install­a­tion fea­tur­ing 6 pan­els which had been typo­graph­ic­ally com­posed with all 200 dates. The num­ber writ­ten on the card matched a date which people were to remove, thus reveal­ing graph­ic mater­i­al.

Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA

In situ

The play between the way dates were dis­ap­pear­ing and the work appear­ing, revealed dur­ing the event unpre­dict­able obser­va­tions, an espe­cially graph­ic­ally con­trolled coin­cid­ence due to the typo­graphy and mater­i­al being set against one anoth­er. The res­ult, once all dates had been fully removed, revealed a mes­sage, “Future”, broken down into 6 posters and thus able to work togeth­er or inde­pend­ently.
Par­tic­u­larly free when it came to its Artist­ic Dir­ec­tion, the agency developed a res­ol­utely graph­ic world based on the cre­ation of sound. This graph­ic and eleg­ant mater­i­al enabled them to design a very mod­ern and for­ward-look­ing typo­graphy.

Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA
Illustration of the project 20 ans NA

Credits

Art Direction
Julien Alirol
Paul Ressencourt

Services

  • Design & creation